Web Site Marketing Strategy: How To Show Off Your Content to the World!
Web site marketing strategy allows people who are looking for you to find you on the internet. It is the ultimate test of a great idea for a business.
"...individuals are changing the nature of the information age, that the creators and consumers of user-generated content are transforming art and politics and commerce, that they are the engaged citizens of a new digital democracy..." Time Magazine, December 25, 2006/January 1, 2007, page 8
"...passing on a web presence shuts out more than half of your customers as well as potential customers on a regional or national level." Lindsay Holloway, "What's keepin you from moving to the web? This expert sets the record straight", Entrepreneur Magazine, March 2008, page 37
Here's a short video that that explains a web site marketing strategy for you to build a new business:
You've developed a plan for great content. How do you communicate that plan to others? How would you know if your content is in demand by others?
The Time magazine quote came from their year end issue where the Person of the Year was "You". What made us the person of the year was our ability to communicate better than ever in this information age. There are various tools to communicate but they all involve one basic system. This tool is the world wide web or the internet. The basic tool that others used to communicate was a web site. So web site marketing strategy is how you communicate your concept to the world.
Why build a web site?
A properly developed web site is the most effective and efficient means today to communicate and market your concept. Your concept is high quality content that people are searching for. When most people go on the internet they go to a search engine like Google. Those people type in a keyword and look for information.
People will find you on the internet if you have a well developed web site with exceptional content. Your content is what brings people to you. Your passions, experience, and training provide for unbiased content that people need. Focusing on the needs of your customers is important to build trust and credibility for yourself. Ideally you are a consultant who focuses on a Win/Win propostion for all your customer traffic.
Eventually you will help meet the needs of your customers by recommending resources that you know and trust are credible.
Things to look for when building a web site
For web site marketing strategy the next step is to develop a web site for your idea. There are a lot of places to develop a web site. You will obviously want what will best meet your needs. Site Build It is one place to build a web site. This is a great site for several reasons:
1. Great Training-->SBI provides great training resources to build your site from the very beginning. A lot of the ideas for this web site came from Site Build It.
2. Great Tools-->The tools you need are provided on the site. You don't have to be a web wizard to make the most of the tools.
3. Great Forums-->There are various discussion areas on the web site. These areas provide training and encouragement to build your site.
4. Great Web Sites-->Many SBI sites are ranked highly for searches on the internet. SBI provides the tools to help you succeed. SBI says that you just provide the "Brains and Motivation"
Here is a video of a user of SBI:
"...you need to take an active role in your site's development" Leigh Buchanan/Max Chafkin/Ryan McCarth, "The New Basics of Marketing", INC Magazine, February 2008, page 76
So web site marketing strategy is building an effective web site that clearly communicates your Passions, Experiences, and Training to the world.
"...go well beyond the notion of a static website and build a much broader, more dynamic web presence -- doing so will make integrating all your marketing efforts a lot easier." John Jantsch, "Hype It's a Hit, Get Customers Psyched about Your Business by Using all the Web has to offer",Entrepreneur Magazine, March 2008, page 111
Site Build It recommends 4 basic principles that you can use when developing your web site marketing strategy.
Content
Develop a web site rich in content. Find out your passions, experiences, and trainings. Then find high demand, low supply keywords which reflect your passions, experiences, and trainings (P.E.T.). Build your site around your P.E.T. concept. Keep adding quality pages.
Traffic
Know how many people are visiting your site and as much as possible about your visitors. Advertise your site at places like Traffic Swarm to increase the number of visitors. Of course add more content with high quality web pages.
Presell
Stay in touch with visitors once they come to your web site. Maintain contact with them after they leave. Look for ways to connect with your visitors outside of your site. Social Media is the way to connect. Here are some Social Media methods:
Don't monetize right away. However plan how you will monetize your site once your content, traffic, and preselling has been successful. Also plan to monetize as many ways as possible.
Maybe you'd like someone to help you build your site.
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Y! MyWeb
