Video Capture Software
How To Capture Streaming Video

Video capture software is a valuable tool for internet video marketing

The internet allows you to broadcast your message many ways including via video. To fully use internet video marketing you need the ability to capture streaming video using hardware like a web cam, cell phone, or camcoder. You would also need the right software to record, edit, and produce this video in a format for others to use.

Here's how to use software for your internet video marketing:

Video Capture Software

If you use a Windows product the Camtasia or Camstudio products are resources to check out. If you have a MAC product the SnapZProx or SnapnDrag products are software products to investigate. Cost and features differ depending on the product chosen.

Camtasia Features to Capture Streaming Video

Camtasia has a cost of around $300.00. However it is chock full of features that make internet video marketing easy even for the novice user. Some of these features include the following:

1. Recording options: You can record moving screen shots of yourcomputer, web cam video, or a combination of these options. Thismakes customer training videos easy to produce. It also works very well with Powerpoint presentations that include internet hyperlinks. The result is a smooth presentation that flows from a powerpoint slide, to an internet site, to a web cam video in the same recording.

2. Editing options: Short videos can be recorded and then spliced together for one complete video. You can also add or change the video or audio in a video clip and add transitions between clips. You can be the next George Lucas or Steven Spielberg. Camtasia also has tools to help you make the most of the Camtasia experience.

3. Production options: Completed videos can be saved in various formats. You can save for the following uses:

-Audio Only: MP3
-Camera Video: MOV Quick Time
-CD-ROM: AVI movie file
-Video Blog (400/300): Adobe Flash SWF compressed format
-Video Ipod (320/480): M4V movie file
-Web Video (640/480): Adobe Flash SWF compressed format

4. Sharing: You can share your videos and use interactive features like quizzes and surveys to magnify the video experience for your viewers.

How to Use Camtasia

Once you have a script for your video production here are some suggestions to use the Camtasia video capture software to capturestreaming video:

1. Record the video

-New Screen Recording:If this is selected you will set your audio and video options to record your computer screen activity. Audio will come from your web cam. Choose this selection to show others how to use the internet or computer software from your pc. There is a red start button to begin the recording. The F9 or ESC button will stop the recording

-New Voice Recording:If this is selected you will set your audio and video options for your web cam. Choose this option to record audio and/or audio/visual clips. This recording can be a separate video clip or added to a screen recording.

-New PowerPoint Recording:If this is selected you will set the audio for your web cam. Choose this option if you've created a PowerPoint presentation with internet hyperlinks. Powerpoint presentations are great to organize the flow of a recorded video presentation.

-Import Media:If this is selected you will take previous recordings and place them in your "clip file". The clip file is where you organize all your audio/video files to produce one final production.

2. Edit the video

Now you've finished recording one or more video clips. You're now ready to use your video capture software to place the clips on your clip board. You can take each video and/or audio and place them in the timeline that you see above.

-Video: Video clips can be added together, shortened, or lengthened. Transition slides can be added between different videos.

-Audio: Audio clips can be added or deleted to the timeline.

Instructions are available to help you edit your clips until you have one final project. Then it's important to produce the project in a format for your audience.

3. Produce the video

A final production will be created with your video capture software based on how you want to share the production. You can share to the web (internet), create a CD, share to a video blog, share to an audio/video ipod, or some other way such as for a WMV (Windows Media Video). You are given the option to share based on how your target audience will view the video.

4. Share the video

Once you know how to share the video then it is time to share the video. You can also share to multiple video sites using TubeMogul.

Have any good videos to share today for your internet video marketing campaign?



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