Customer Service Tips
To Improve Your Customer Connections.

Customer Service Tips?

Why is it so critical to understand the customer?

"...People buy for their own reasons, not for yours...Solid business begins and ends with the customer: with his or her needs, problems, and range of reasons for buying..."
Robert B Miller and Stephen E Heiman, "The New Conceptual Selling The Most Effective and Proven Method For Face-To-Face Sales Planning", pages 22-23

Customers want a name and brand to trust...

"...We'll be looking for help in eliminating clutter in our lives, and that means looking for names and brands that we trust..."
Marshall Cohen, Chief Industry Analyst, NPD Group,
Marco della Cava, "In 2008 People Want To Connect", USA Today, Monday, December 31, 2007, pages 1D-2D

"Think of yourself as a provider of solutions, rather than of products or services."
Michael Hammer, "The Agenda, What Every Business Must Do to Dominate the Decade", page 49

...and our expertise to help them make the right choice...

"What consumers will value most isn't innovation but expertise. We'll listen to those we deem worth listening to, because we're tired of all the noise out there...but we're going to stick with those brands that offer reliable information..."
Marshall Cohen, Chief Industry Analyst, NPD Group,
Marco della Cava, "In 2008 People Want To Connect", USA Today, Monday, December 31, 2007, pages 1D-2D

...and certain customers may be underserved in the marketplace.

"The typical entrepreneur just does what he or she did when he worked for someone else. The successful ones go after the [customers] nobody was serving before..."
Scott Shane, Professor of Entrepreneurship Studies, Case Western Reserve University
Matthew Bandyk, "Small Business Watch", US News & World Report, February 18, 2008, page 58

Why are customer service tips critical today?

"Today more than ever, consumers are more informed, savvy, and sophisticated...and they have far too many choices to tolerate mediocrity in their service experience"
Chris Bryant, founder Rapport Strategies Group
Ayana Dixon, "Customer Service Affects Every Aspect of Your Business", Black Enterprise, January 2008, page 43

Your site concept defines who you are. From this site concept it will be developed into a business that is unique to you. Once this unique business concept is defined it's important to focus on these customer service tips to understand your target market.

What are the needs of your target market?

One purpose of these customer service tips is to help you to understand your target market(s) and the unique needs and wants of that market.

People buy for emotional reasons and justify for logical reasons.

What deep emotional needs are you trying to satisfy with your concept?

How can you add more value to your customer than anyone else is doing?

Your goal is to find that deep emotional interest or need. Your concept will meet a particular need.

How can you best understand and meet the needs of your target market?

1. Research your market and do your homework.

The library and internet are great starting places.

2. Prepare to interview your market. Set business goals and actions:

What is the reason or purpose for your conversation?
How could my solution meet the customer's needs?
What is the Best Action Commitment the customer could take?
What is the Minimum Acceptable Action the customer can take?
How can you measure the results of your customer's action?

3. Interview your market.

-Ask Quality Questions.

Where is the customer at the present time?
What does the customer desire?
How does the customer feel about where they are?
How did the customer develop their view of their concept?
What benefit would the customer achieve by taking action based on what you provide for the customer?

-Listen much more than you talk.

-Focus on solutions that will be Win/Win for both of you.

-Encourage the customer to implement an action plan.

-Thank the customer for the time they spent with you.

These customer service tips allow you to develop great feats in your business. You can further develop these business feats by developing your F.E.A.T.'s.

Your F.E.A.T.'s are the following:

Forms:
- A Data Business Form to capture customer data
- Getting Survey Info Now or developing timely customer surveys
- A Marketing Research Survey , a sample survey to view
- Using Ecommerce Statistics to interpret customer trends

Emails:
- Internet Marketing Email to send to customers

Autoresponders:
- Email Autoresponder Marketing to maintain contact with customers

Talk:
- Talk or Effective Business Communication with your customers
- A Voicemail Greeting or phone message left with customers

F.E.A.T.'s help you to connect with customers and understand their needs.

Understand your customer by understanding yourself!

3. How do you feel about where you are now?

4. How did you develop your view of your business concept?

5. What benefit would you achieve by taking action today to meet your business goals?

6. How could your business concept meet your customer's needs?

7. What is the Best Action Commitment you could take?

8. What is the Minimum Acceptable Action you will take?

9. How can you measure the results of your commitment?

- Government
- Education
- Health Care
- Travel

One of the customer service tips is to check out the book by Robert B Miller and Stephen E Heiman, "The New Conceptual Selling The Most Effective and Proven Method For Face-To-Face Sales Planning". This book provides a lot of useful customer service tips to help you understand your customers.

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