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Baby Boomer Entrepreneurs are growing in numbers.

What are Baby Boomer Entrepreneurs?

"...About one-sixth of 50-plus workers are in business for themselves, and one-third of them made the move after they passed the half-century mark. "It's the boomer business boom"..."
Jane Bennett Clark, "Starting Your Own Business", Kiplinger's, November 2007, page 43

Baby boomer entrepreneurs might love this location....

Beach


but still want to build a new business.

"Still, while planning retirement you should at least consider that it might be of limited duration"
Leigh Buchanan, "I'll Be Back, For Entrepreneurs, Retirement Doesn't Mean Forever", INC Magazine, February, 2008, page 35

"...Transitioning from a full career to the next season in your life may be just the opportunity to fully engage in your calling..."
Dan Miller, "Transformed by a Dream", AARP The Magazine, November/December 2007, page 91

"No time to relax: Retirees' experience in high demand...states are crafting policies and programs to keep older Americans working and volunteering"
Haya El Nasser, "States Want To Tap Boomers' Skills", USA Today, Fri/Sat/Sun, February 22-24, 2008, page 1A

...or are you a "boomerang CEO"?

"More entrepreneurs are coming out of retirement to help run their children's businesses."
Eilee P. Gunn, "Boomerang CEO's", BusinessWeek SmallBiz, February/March 2008, page 62

Which is possible because...

"Today's young adults are comfortable having their parents as mentors, coaches, and advocates throughout their lives."
Eilee P. Gunn, "Boomerang CEO's", BusinessWeek SmallBiz, February/March 2008, page 64

Whoever and wherever you are...

"Study after study shows that individuals want to, hope to, and need to continue working at the age when previous generations retired..."
Marc Freeman, author of "Encore: Finding Work That Matters in the Second Half of Life",Glenn Ruffenach, "In Search of a Purpose", Wall Street Journal, Saturday/Sunday, November 17-18, 2007, page R8

Marc Freeman calls the business of baby boomer entreprenuers an "Encore Career".

Will an Encore Career meet Baby Boomer Job Market Needs?

The important thing is that an Encore Career is not dependent on the age of baby boomer entrepreneurs. You're never too old or too young to build a business. What matters is the meaning that the work has for each person.

"...people are looking for work that not only pays the bills but also connects them to other people, provides structure in their lives, and enables them to use their experience in a way that is valuable..."
Marc Freeman, author of "Encore: Finding Work That Matters in the Second Half of Life",Glenn Ruffenach, "In Search of a Purpose", Wall Street Journal, Saturday/Sunday, November 17-18, 2007, page R8

If you're over 50 you have a unique blend of talents and passions you've accumulated with those golden years of experience. These talents and passions can help you to become one of a growing number of Baby Boomer Entrepreneurs. The key is to get started and to see if there is interest in your concept. The best way to gauge interest is to use the power of the internet and build a web site for your unique concept. This is a great start to your market research.

"...There's a need for new solutions to serious problems in many spheres...[and] thousands of older adults are already using their experience to come up with answers for these problems."
Marc Freeman, author of "Encore: Finding Work That Matters in the Second Half of Life",Glenn Ruffenach, "In Search of a Purpose", Wall Street Journal, Saturday/Sunday, November 17-18, 2007, page R8

Once you've gauged the interest of the market then you're ready to investigate your business. First provide great information. People who need what you offer will find you thru the search engines. From there you can develop a great relationship with the people who contact you.

So if baby boomer enterpreneurs can...

"...craft a sabbatacial and use that time, in part, to think about a new phase of work that offers greater balance in their lives, all the better..." Marc Freeman, author of "Encore: Finding Work That Matters in the Second Half of Life",Glenn Ruffenach, "In Search of a Purpose", Wall Street Journal, Saturday/Sunday, November 17-18, 2007, page R8

The important thing is to use your wealth of experiences in combination with your passions and training.

Are you part of the Baby Boomer Entrepreneurs Business Boom?

Becoming a Baby Boomer Entrepreneur is a great thing...

"The aging of America might turn out to be something good for individuals and communities across the country."
John Gomperts, president, Civic Ventures
Haya El Nasser, "States Want To Tap Boomers' Skills", USA Today, Fri/Sat/Sun, February 22-24, 2008, page 1A


Remember...

"Google isn't just for kids anymore"
Kim Scott, Google AdSense Director

but it is also for the...

"Gray Googler"
Jefferson Graham, "Gray Googlers Strike Gold", USA Today, October 26, 2007, pages 1B to 2B

and...

"We're retiring the concept of retirement"
Harris Wofford, former senator, Pennsylvania
Haya El Nasser, "States Want To Tap Boomers' Skills", USA Today, Fri/Sat/Sun, February 22-24, 2008, page 1A


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